....all enterprises must become good, performing e-enterprises - the sooner, the better...
course contents and main topics
- The world has changed: we are in the e-economy (new economy or internet economy). The "silent impact": repercussions on enterprises, organisations, institutions and individuals. Main facets of the e-economy: e-business, e-commerce, e-intelligence, e-marketing, e-procurement, e-services (e-banking, e-recruitment, e-management, e-trading, e-insurance, e-brokerage, the e-travel agency, e-consulting, e-training, e-education, e-school, e-books, e-support.......). Two main branches of the e-economy: B2B (Business to Business) & B2C (Business to Consumer) - their main aspects, features and parameters. Case histories. What is e-commerce - why e-commerce - who can do without an e-commerce presence today. Internet e-commerce, both in the B2C and in the B2B areas, is governed by important rules, some of which evolve rapidly: knowing these rules is vital to prevent typical e-commerce mistakes. (--> read more about)
- A new paradigm of the new economy: the m-economy, created by the integration of the Mobile Phones Network with Internet: m-business, m-commerce, m-marketing, m-advertising, m-services... The "WAP" revolution.
- Understanding the new professions of the new economy: the E-Project Manager, the E-Financial Manager, the E-Marketing Manager, the Concept Designer, the Webmaster, the Information Architect, the Web Marketing Strategist...
- Year 2001: the "crash-landing" year. Analysis of the reasons behind the crash.
- Enterprises must understand clearly the core principles of the e-economy before embarking into an e-project of any nature and size.
- Internet opportunities and threats: their early identification is vital. Case histories. The "idea": the big-bang. How to transform an idea into a real opportunity: the full path. Opportunities for individuals, professionals, SMEs: from simple Affiliate/Referral Programs, to "Drop-Shipping", to Shopping Malls, to Portals. Portals and "Vortals": what are they, how do they work, benefits. The industrial Vertical Portal (Vortal). Examples and case histories. The facts: all products and services can be marketed and commercialised in e-style today - they must be marketed, commercialised or at least "supported" in e-style tomorrow.
- From idea to e-business: a long, tricky road. Visualising, defining and understanding the e-project, its nature, size, purpose and extent. Establishing a correlation, when applicable, between the e-project and the "real-world" business. Defining e-targets, e-objectives, and the entire e-strategy. Setting provisional/projected e-performance parameters. Why a webmaster is required from day 0, and why the e-project manager and the webmaster should be "in" the enterprise (--> read more about).
- Going low or high profile ? Different styles are suited for individuals, professionals, SMEs. A range of possibilities exist: from "backyard" e-commerce set-ups to "start-up" companies. How to create a S/U company. Incubators, Accelerators, Angels: 3 new figures of the e-economy. How to prepare a start-up plan. How to attract venture capital. Legal and Financial aspects to consider. Planning and implementing an e-business project: new frontiers for traditional Project Management (--> read more about). The vital importance of the "time-to-market" factor and the necessity of a Concurrent Engineering approach (--> read more about) - success is based on "speed-control". The do's and don'ts.
- Considerations on Domain registration and Web Hosting solutions - do's and don'ts - tips and hints. The vital choice of a Domain name. How to plan the architecture of an e-business web site.
- The web site: the final output and the operational arm of the e-project. 99% of the published web sites have been born "dead" from day-1: how to avoid this typical web mistake. An e-business web site is not an online brochure! To the contrary, it must be "useful", "usable", "interactive", "dynamic", "serving a purpose", rich in "lively" contents. Do's and don'ts of a successful e-business web site. All about web site "usability" ("end-to-end" performance). The successful e-commerce web site: main features - how to plan it right from day-1 - how to keep a web site alive - who should design a web site - who should maintain a web site - do's and don'ts - major mistakes to avoid - necessary features to be introduced in a web site - how to attract and "keep" visitors - how to transform visitors into clients - the critical, first 7 seconds - the importance of the "core theme" and the "core message" - how to create and maintain an e-community - 1001 tips and hints.
- Technical aspects of an e-commerce web site: from shopping trolley to payment methods. E-shopping facilities: from simple backyard solutions to fully integrated packages. The optimal solutions for the SME. E-Payments: traditional - Credit Card - Revolving Credit - Revolving Debit - "Smart" Cards - Prepaid Cards - Virtual Wallet - Digital Money - etc. Practical solutions for SMEs. Secure Transactions: what are they. Digital (Electronic) Signature: technical and legal aspects. Product delivery/shipping: the options, the do's and don'ts. Hardware and software packages for e-commerce: from DIY solutions (backyard e-commerce) to full packages and packages "on-demand". Outsourcing: technical aspects and organisational implications.
- About web site "visibility" - the motto is: "be found!" How to assure traceability and localisation of a web site: Search Engines, Directories, Portals, Vortals, X-Linking and other technical and relational strategies to ensure high visibility: pro's and con's. 1001 hints and tips. Globalisation and Internationalisation: all aspects.
- A new breed of Clients is born: e-clients. What are their main features. Marketing/Commercial aspects of an e-business web site. How to create and support your e-brand Identity. Do's and don'ts. Case histories. New rules in e-CRM (Customers Relations Management). About e-marketing and e-advertising: all available on-line and off-line strategies and approaches (E-Mail Marketing - Permission Marketing - Newsletters - Articles - Ezines - Newsgroups - Text Chats - Banners - Banding - Interstitials and Superstitials - Viral Marketing - Guerrilla Marketing - etc). How to match and complement real-world initiatives and e-actions. The 7 deadly sins. The pro's and con's - the do's and the don'ts.
- Legal aspects pertaining to e-business : international and local legislation. Copyright matters. Risk Management in e-business: security aspects. "Secure Data Storage". E-forging and e-frauds: case histories. Quality Certification for e-commerce web sites and e-enterprises.
- B2B: new frontiers in suppliers/enterprise/clients relationship. From e-procurement to e-integration and e-comakership. From the "Sell-Side Storefront" model, to "Demand-Chain Integration". The full implementation of the value-chain principle (--> read more about) through the "Demand and Supply Chain Integration" model. The final development of the B2B concept: the "E-Market Place". Case histories. Do's and don'ts for SMEs. Hints and tips: who should join, who should watch, who should lead....
- The e-performance issue. The technical tools: data collection, data analysis, statistics and "data mining" in e-business. The marketing, organisational, and legal aspects - the "privacy" aspect. How to measure, monitor, and improve the overall e-performance. Managing the e-business stages: launch, growth, stabilisation - how to control each of them - how to prevent decline - how to keep an e-business project ongoing and alive - horizontal and vertical growth - mistakes to avoid - the replica concept. What are the necessary cultural changes that must take place in an enterprise to guarantee adequate e-performance. (--> read more about)
- The e-future is based on the so called e-intelligence Case histories: from kitchen to industry. "Pervasive Computing" (universal network): e-future now ?
course duration
Duration: 24 hours (typical)
course objectives
The world has changed: dramatically, and irreversibly. The explosion of the phenomenon "Internet" is having a dramatic impact on many aspects of our life. Practically all industrial, scientific, commercial, professional and social sectors are being influenced by this phenomenon.
"All rules of the game have changed, and the dynamics of the Economy must also change rapidly..." states I. Visco, OCSE Chief Economist
"...in 5 years from now there won't be Internet Companies. All Companies will be Internet Companies, or will die..." states Andy Grove, INTEL CEO
Both warnings are extremely clear: we are going through a revolution which we cannot stop nor control - we can only join it and try to govern it somehow.
The Net Economy, totally decentralised, is a dominant force that will determine the next ten years and will change societies, cultures, and politics in the entire world. It will create explosive opportunities and great fortunes for many, passions, fears and threats for many others.
In this e-world scenario, prosperity will only come from extreme flexibility and continuous adaptability.
This course offers a key to entering this new, changed world, and to understanding its governing principles, its features, its protagonists, its rules and criteria, its dramatic trends.
Besides providing a comprehensive toolbox that will enable participants to start planning immediately their role in the New Economy, this course will study a number of very significant case histories. The two sides of the E-Economy will be presented with utmost impartiality, in order that participants understand in depth the associated opportunities and dangers.
The style of presentation will deliver practical, "hands-on", immediate benefits for participating delegates.
target audience
Professionals, SMEs' senior Managers, senior Personnel from public and private Institutions, WebMasters and Web Agency Personnel.
A 1-day workshop on e-performance principles is also offered. For details please click here.
Carlo Scodanibbio offers two popular "distance-learning" courses well related to the e-performance topics illustrated above:
- How to build a Professional Web Site. A pioneering, comprehensive course on Web Design and WebMastering, available via weekly e-mail lessons or web-based (downloadable as an e-book).
For full details please click here.
- How to be a Professional WebMaster. A comprehensive course on WebMastering (the WebMaster section of "How to build a Professional Web Site"), especially structured to suit SMEs, available via the web (downloadable as an e-book).
For full details please click here.
enquiries
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this course is now available as an e-course - click here for details