QUESTIONS NEEDING AN ANSWER
Example of check-list for the SME. Obviously, this check-list is not comprehensive.

• Do you know your Market?

• Where is it?

• Can you define clearly the "segment"?

• How big is your Market?

• What share do you have of the available Market?

• Who are your Competitors?

• What share of the Market do they have?

• Is your Market growing, steady or declining?

• Why?

• Can you quantify? In what detail?

• ?

• ??

SME people! If this simple check-list is here, it's because I have seen many enterprises unable to give an answer to basic, simple questions like those above.
Are you in the same situation?

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