Principles, Values, Beliefs, Symbols
The world-class enterprise defines its style of "existing as an enterprise" by setting up the main ingredients of its industrial culture. They consist in:
The keywords are coherence and consistency. Any discrepancy or inconsistency may be a serious drawback.
In the world-class SME money and profit are not a Value nor a Belief. Profit is a primary operational objective, achievable through the professional, consistent deployment of Principles, the daily practice of Values, and hard, creative work.
Principles, Values and Beliefs originate and guide messages and behaviours.
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