scodanibbio.com Carlo Scodanibbio Industrial & Business Consultant Lean Management Consultant

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course contents and main topics

• The world has changed. Competing by deploying traditional resources is no longer adequate and sufficient.
• New resources for the new millennium: "..the ultimate factor of competitiveness and success today is Creativity - strong, deep, effective Creative Thinking - directed to generate Value..."
• The structure of human mind and its main mechanisms. The two hemispheres theory. Converging Intelligence and Diverging Intelligence. The limits of traditional logics.
• Fantasy, Imagination, Thinking and Creativity. Today's definition of Creativity. The strategic importance of Creativity.
• How to develop Creative Imagination. Which are the factors that inhibit it.
• The Idea: the "Bing-Bang". What is an Idea. How to stimulate Creative Imagination to produce valuable Ideas.
• Reactive Thinking and Projective Thinking. Why are we so used to deploy Reactive Thinking. Why Projective Thinking is so essential.
• Techniques to stimulate the production of ideas individually and in team: Brainstorming and its main rules and features - the "6 Thinking Hats" method - Association of Ideas through the Association Laws - Question Asking Techniques - The Adaptation Technique - The Modification Technique - The Replacement Technique - The "4 Operations" Technique (Addition - Multiplication - Subtraction - Division and associated techniques: Enlargement - Reduction - Omission - Separation - Assortment - Concision) - The "Reshuffle" Technique - The "Inversion" Technique - The "Combination" Technique - The "Attributes" Technique - The "Forced Relations" Technique - The "Discovery Matrix" Technique - The "Automatic Writing" Technique - Lateral Thinking and its main tools: the "Creative Challenge", the "Block", the "Escape", the "Drop", the "Provocation" - the "Secret Computer" Technique.
• Main fields of deployment of Creative Thinking: Creative Problem Solving - Generation of Opportunities - Continuous Improvement
• Traditional Problem Solving and Creative Problem Solving - main differences. The origin of Problem Solving. The "Cognitive" process. The "Decision-Making" process. The K-T method: basic principles. Closed-ended problems and Open-ended problems. The general approach to Creative Problem Solving in 5 stages (Inquisitive - Creative - Evaluation - Implementation - Monitoring). TPS: Total Problem Solving techniques, or, no problem can remain unsolved.
• Generation of Opportunities for the Industry, Professionals, Businessmen, Entrepreneurs and Individuals. What is an Opportunity? Thinking and Opportunities. Behind any problem there is always an opportunity. "Turn worries into wampuns". The role of Creativity in Opportunity Search. Managing Ideas and developing Opportunities. Why Opportunities are missed? Tools and techniques for creating Opportunities. Search of Opportunities in the Small Business. Evaluation of Ideas and their transformation into real Opportunities. Internet: the mega-Opportunity.
• The Continuous Improvement approach in Industry: the strategic role of Creativity. Flash concepts on continuous Performance Improvement (Measuring actual Performance - Setting the gap - Making it happen) (more »). Kaizen and Kayrio styles of Improvement. Foundations of Kaizen: team-work - "poor-man-approach" - brain power (more »). What does real Improvement mean. Communication and Creativity: the piers of kaizen. Practical applications of the Kaizen approach in industry.

course format

This course is now available as an e-course. It's the e-replica of the real-world course conducted by Carlo Scodanibbio.
The e-course is published in .pdf format (Acrobat). The couse file size is 3,81 Mb.

To see a preview of this course click here.

course objectives

In a rapidly changing world, "traditional" resources such as finance, products, technological strength, management abilities, or marketing/commercial assets seem to be no longer sufficient or anyhow adequate to guarantee continued operational performance to Enterprises, Businesses, Professionals and even Individuals.
When uncertainties grow very high - when change is continuous and requires frequent and fast innovation and adaptation - when competition is hot and the available market pie does not grow any larger........ that's the time to look at new ways and styles of competitiveness in industry, and at new, dynamic approaches to the future for professionals and individuals.

This course will show that one and only one factor makes the difference between failure and success in any industry, in any business, in any venture, in any project, in any undertaking - and that factor, common denominator to all other traditional and modern parameters of performance and success, is Creativity.
Traditionally confined to artistic sectors, and commonly considered as a discipline necessary only to advertising professionals, Creativity has always been instead, and is more and more going to constitute the very discipline for adapting, innovating and performing operationally when change assumes a fast rhythm and dramatic proportions.

This course is designed to enable participants to understand fully the "mysteries" of Creativity, the mechanisms that govern the behaviour of human mind, the processes that produce ideas, the techniques and tools available for generating novel and valuable concepts, the modern approach to solving problems of any nature - and then to deploy operationally such tools and techniques, channelling highly energetic creative power in a controlled and intentional mode, in three very practical and actual fields: Creative Problem Solving, Search for Opportunities, and Continuous Improvement.

Equally beneficial to the individual, the professional, the businessman, and all industry representatives, this course can be considered as a very comprehensive ad intensive presentation and exploration of Creativity as a discipline, as a factor of competitiveness and performance, as a major resource, and as a guiding philosophy.

This e-Course is highly interactive: participants will be guided through the various steps of the course and through the process of mastering the use of all Creative Tools and Techniques by means of continuous exercising (individually and in team) and real and practical case studying.

target audience

Individuals, Professionals, Businessmen, Entrepreneurs, and Personnel at all levels from Industrial and Commercial Enterprises.
The very small enterprise (up to 20 employees) will particularly benefit from enrolling in this course.

cost of the e-course

The cost of this e-course is US$ 49,95 (equivalent to approx. Euro 37,00 and ZAR 500). Payment (bank transfer) can be made in any of these 3 currencies. Credit Card payment can only be made in US$.
For this you get:

• over 130 A4 pages of content - that's a solid, well illustrated e-book
• over 95 illustrations (slides, graphs, diagrams....)
• examples, exercises, case studies, etc.
• an e-certificate of attendance
• back-up and coaching by e-mail on a one-to-one basis

No other e-course offers so much for so little!

order now

If you wish to pay by Paypal or Credit Card and download this e-course immediately please click on this button

If you wish to pay by Bank Transfer or any other method, please contact Carlo Scodanibbio.
Upon receipt of your payment, I will send you immediate course downloading instructions by e-mail.