World-Class, Lean Performance in the SMEs - Small and Medium Enterprises - by Carlo Scodanibbio, Industrial & Business Consultant - Lean Management Consultant
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Carlo Scodanibbio
Industrial & Business Consultant
Lean Management Consultant

training course program


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Training Course Program
How to Develop World-Class Products and Services - 2,5-day course
...in a rapidly changing world, featuring vanishing borders and hot, global competition, the ability to develop products and services of "world-class" calibre is a vital factor of survival and a primary strategy for success....


course contents and main topics

course duration

Duration: 20 hours (typical)

course objectives

Monsters like variety and undivided, personal attention: like to say, variety of food and personalised food. Today, monsters may be happy with some spaghetti, but tomorrow they want tortellini. And the day after a full Italian antipasto, and lasagne, and veal pizzaiola. And.... isn't it ?

The new-world SME must approach the market with products and, most important, service capable of fulfilling market's wants and expectations in a competitive mode.

Competitive advantage in the new-world is obtained through a world-class approach to the development of new products/services - to the modification/adaptation of existing ones - to the personalisation required by the monsters clients.

This requires an enterprise in the Enterprise, the new products/services enterprise. A factory in the Factory, the new products development factory. A service establishment in the Service Establishment, the new services development unit.

This course is tailored:
- to make participants aware of the strategic importance of being in the right market with the right product/service at the right time
- to make participants aware of the primary importance of knowing market and clients' needs and expectations in great detail, and of transforming them fast and reliably into products and services able to generate high customer satisfaction from day 1
- to give delegates an in depth appreciation of the "state-of-the-art" philosophy, disciplines and techniques available to enable all enterprises, of any type, sector, nature and size to develop new products and/or services, or to modify/improve existing ones, in conformity with market and clients' needs and expectations, as a base for survival and prosperity
- to show to participants that it is not only possible, but also necessary, to design products and services carrying high value to the market, while minimising the associated costs at the same time
- to make participants understand that developing the right product or service, of a "world class" standard, is not only a matter of finance, researches, technology or luck, but mainly and primarily a matter of applying deep, creative thinking and of deploying accessible and readily available disciplines and methods
- to make participants understand that productivity, quality, value and performance are better, easier, and more effectively generated at products/services inception stage

This course is very interactive and supplemented with abundant practical exercises and case studies

target audience

The course is designed for Entrepreneurs, Company Owners, Managing Directors, General Managers, and high level Managers (Quality Managers, R&D Managers, Plant Managers, Commercial and Marketing Managers, Technical Managers, Product Development Managers…..) from Manufacturing, Project and Service enterprises.
The very small enterprise (up to 20 employees) will particularly benefit from participating in this course.

enquiries

You are welcome to request further clarifications about this course - please be as specific as possible. Just contact Carlo Scodanibbio


 
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