QUESTIONS NEEDING AN ANSWER
Example of check-list for the SME. Obviously, this check-list is not comprehensive.

• Do you know your Clients?

• Are you able to define and describe a "profile" of your "typical" Clients?

• How many Clients have you got?

• Can you do an "ABC Classification" of your Clients? Per Product (or Service)? Per Volume of Sales? Over the years?

• Do you know the level of satisfaction of your Class A Clients? And of your Class B Clients? Can you measure it?

• What are your commercial strategies with regard to your Class A Clients? and your Class B and Class C Clients?

• Why do your Clients buy from you?

• Why do your non-Clients buy from your Competitors?

• Can you quantify all the above???

• ??

SME people! If this simple check-list is here, it's because I have seen many enterprises unable to give an answer to basic, simple questions like those above.
Are you in the same situation?

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